Launch & Sustain
When a mobility management practitioner—whether an individual or an agency—and partners have designed a new service or extension of a service, there are several steps they can take to ensure its launch is successful and sustainable:
- Test assumptions about what parts will work and why
- Re-examine, yet again, the service's desirability, feasibility, and viability
- Begin with a limited launch, testing a small-scale version of the service in real time, and solicit feedback from a small group of end users
- Modify the service based on feedback, and when satisfied, scale up to a full service
- Plan for sustainability of the service
Tools and Resources
- Design Thinking for Mobility, Phase 3: "What wows?" Includes tools for fleshing out service concepts, identifying assumptions about the service concepts, testing those assumptions with customer groups using prototypes, testing and refining concepts or components of multiple concepts into a single service design to test and refine. (Joblinks Employment Transportation Center, 2013)
- Design Thinking for Mobility, Phase 4: "What works?" Includes tools for developing an in-market test plan, guide to customer co-creation to reach near-final version of service concept, taking a hard look and asking “Are we going to develop this solution?" and determining how to scale up to a full service. (Joblinks Employment Transportation Center, 2013)
Funding to Launch and Sustain
Federal funding for transportation services is designed as seed money, and although an important source, is rarely the only source of funding for any service. Other monetary sources include the designated portion of local match money, plus a blend of private and other public funds. Below are resources to help identify funding options.
- Resource pages from APTA and CTAA on the current federal transportation funding legislation, MAP-21 (Moving Ahead for Progress in the 21st Century). This legislation became effective July 6, 2012 and remains in effect until September 30, 2014, when Congress will need to pass legislation continuing MAP-21 provisions or pass new funding legislation.
- Funding and Financing—An NCMM "By Topic" page that links to funding resources and financing options for transportation services