Navigating the Future of Microtransit: Insights from a Mobility Coordinator

  • Author: Kayla Casanova
  • Date: January 24, 2025

In a recent conversation with Kelly Schneider, a leader in developing innovative transportation solutions, we explored the challenges and successes of launching a microtransit program in Iowa. From funding hurdles to community impact, Kelly shared an in-depth look at the journey of turning an idea into reality.

Launching microtransit required asking critical questions: How are people going to get into the community? How are people going to get out? These considerations were at the forefront of planning.

Kelly explained, “Figuring out the right service model has been a challenge, but we’re excited to give microtransit a go. Starting this project right after COVID added another layer of complexity. Transit agencies were struggling – ridership had dropped, driver shortages were widespread, and many agencies weren’t in a position to take on a new service.”

Because of these challenges, the program had to look beyond public transit agencies for operational support. “We ended up outsourcing to a nonprofit provider, which was really interesting because it highlighted the resilience of private businesses and nonprofits. While public transit was struggling, these organizations were able to rise to the occasion and help us move forward.”

One of the most rewarding aspects for Kelly was securing full state funding to test this microtransit model. “When we applied for the funding, it felt like a hope and a dream. We asked for the maximum amount, and to our surprise, we were awarded the full amount. It was incredibly validating to know that the state believed in our vision.”

The program’s success also hinged on strong local partnerships. “To meet the match funding requirements, we gained support from Kirkwood Community College and the City of North Liberty, which was critical in making the program a reality.”

Although the program is still in its early days, feedback has been overwhelmingly positive. “Using the backend of VIA, the software company our provider works with, we’ve seen repeat riders and consistently positive reviews. Riders often comment on friendly drivers, on-time service, and well-maintained vehicles.”

The service initially catered to employment needs, but with community colleges resuming classes, Kelly anticipates a broader range of riders. “One of our key populations is English language learners, who often share unreliable vehicles or lack transportation altogether. This service is vital for connecting them to both employment and education opportunities.”

Kelly credited support from the National Center for Mobility Management (NCMM) as instrumental throughout the process. “From the design challenge to the limited pilot, NCMM’s assistance was invaluable. While there were some transitions with new
representatives, I always felt supported.”

A key milestone in the process was the stakeholder summit held in August 2023. “We brought together elected officials, businesses, colleges, hospitals, and employment advocates to discuss how the program could meet the community’s needs. That summit solidified plans and ensured buy-in from all sides.”

Strong partnerships were essential to creating a human-centered transportation solution. One example Kelly highlighted was Horizons, the nonprofit that conducted early testing in 2022. “While we initially worked with Horizons for testing, we later opened the opportunity to other providers to ensure a fair process. Partnerships
like these taught us the importance of collaboration and adaptability when building a program from the ground up.”

As the program continues to evolve, Kelly is optimistic about its impact. “This microtransit solution is filling a critical gap in our community, especially for those who rely on affordable and reliable transportation to access jobs and education. It’s exciting to see an idea turn into something tangible that’s making a difference.”

With repeat ridership, positive feedback, and a network of strong partnerships, Kelly’s microtransit program is proving to be a promising model for other communities seeking to address transportation challenges.

For more information about the program please contact Kelly Schneider at  kschneider@johnsoncountyiowa.gov.

Share:

We’d love to hear from you!

Have more mobility news that we should be reading and sharing? Let us know! Reach out to Sage Kashner (kashner@ctaa.org).

Skip to toolbar