The Versatility of Cycling: Programs Evolve to Respond to Diverse Customer Needs

" The strength of mobility management is that it excels at matching customers with transportation solutions drawn from across the entire spectrum of options. Cycling is a versatile choice that is being adapted for many segments of the population beyond just commuters: people with limited income are cycling to training opportunities, older adults are using three-wheeled bikes to get to grocery stores, and employees are cycling to meetings and errands. Cycling is also valuable as a stand- alone transportation option or as a complement to transit and carpooling or vanpooling. It is one more choice that mobility management practitioners can consider in matching customers to the most appropriate travel mode."