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Marketing Workshop Series: Step Three – Passenger Information
March 10, 2022 @ 2:00 pm - 3:00 pm EST
While a transit agency’s website is the Swiss Army tool of passenger information, it does not serve every need. There are occasions when other tools are more useful. This class will examine the role of passenger guides, signage, information displays, and mobile apps, and will provide best practices for selecting and creating these tools.