Bloomington Transit to launch new micro-transit service with slogan: ‘BLink and you’ll be there!’

  • Date: 05/23/2024

Starting July 15, Bloomington Transit (BT) plans to start offering a new zone-based on-demand service that is meant to help connect riders to the fixed-route bus system, or even provide the whole trip.

The program is branded as BLink—which is pronounced “blink” not “bee-link.” The pronunciation squares up with the marketing slogan: BLink and you’ll be there!

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