LOOKING BEYOND ECONOMIC ASSETS TO FIND YOUR COMMUNITY’S ‘SWEET SPOT’

  • Date: 05/24/2023

“Building a strong and resilient economy starts with creating a great community where people want to live and work.” This was the key takeaway of a study published by Community Builders, a non-profit organization specializing in creating more livable places in the American West. Community Builders Executive Director Clarke Anderson joined the BRECC National Network learning session held on March 23, to highlight the value of “Place.”

People are moving to better places, not for their ideal job but for their ideal community. Quality of life has become a key determinant in decisions about where to live, work, or start a business. This is a very real challenge for places and communities that are experiencing loss. Loss of businesses, loss of a talented workforce and ultimately loss of identity.

Place Value is an emerging approach to economic development that responds to changing market conditions. Anderson offered up a “place value framework that helps shape economies to support people and communities in the great places they live.” The place value framework emphasizes asset based economic development that leverages and enhances local place-based assets, amenities and resources (e.g., historic buildings, parks, arts and culture, etc.).

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