Navigating the marketing challenges of multi-city Mobility‑as-a-Service platforms

Charles Nichols, Marketing Communications Manager at Solent Transport, takes the time to consider one of the most overlooked aspects of MaaS app development: marketing and promotion. Here, he explains the importance of managing customer expectations and ensuring success through effective MaaS marketing, and highlights that the responsibility to educate users and promote the app must sit with the creators, instead of relying on natural interest