CriticalMaaS Research Program
- Date: 06/18/2024
The CriticalMaaS research program develops and tests theories and models to explain and predict the performance of (potentially fully-automated) flexible…
Charles Nichols, Marketing Communications Manager at Solent Transport, takes the time to consider one of the most overlooked aspects of MaaS app development: marketing and promotion. Here, he explains the importance of managing customer expectations and ensuring success through effective MaaS marketing, and highlights that the responsibility to educate users and promote the app must sit with the creators, instead of relying on natural interest
Have more mobility news that we should be reading and sharing? Let us know! Reach out to Sage Kashner (kashner@ctaa.org).
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