Tap-To-Pay Transit Tech Is Cash-Poor, but Rich in Data
- Date: 06/13/2024
Technology developments in transit fare payment are enabling residents to ride without cash, as so-called “cashless riders,” and opening the…
Waukesha Metro has announced that it has introduced WisGo, a cutting-edge fare collection system, in collaboration with Umo. WisGo offers numerous enhancements for public transit riders, including diverse payment options, fare capping and seamless connections to neighbouring transit services like the Milwaukee County Transit System.
WisGo offers multiple payment avenues, including the Umo mobile app, which accepts credit cards, debit cards, Apple Pay, Google Pay and WisGo cards. Commuters simply scan the QR code on the Umo app screen or WisGo card, and the system deducts the correct fare. Once a rider reaches the fare cap, further deductions cease, and low fund balances are promptly flagged.
Furthermore, WisGo introduces fare capping, allowing riders to save money as they travel more without the need for daily, weekly, or monthly passes. Once the cap is reached, subsequent trips within a specific time frame are free. Fare capping extends to regular, reduced fare and youth riders when using other participating WisGo transit agencies.
Have more mobility news that we should be reading and sharing? Let us know! Reach out to Sage Kashner (kashner@ctaa.org).
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