Tap-To-Pay Transit Tech Is Cash-Poor, but Rich in Data
- Date: 06/13/2024
Technology developments in transit fare payment are enabling residents to ride without cash, as so-called “cashless riders,” and opening the…
Cities around the world rely on transit systems to get residents to work, school and around town — efficiently and on time. But not all systems are created equal.
Closed-loop systems require riders to purchase or reload a transit card every time they need to hop on a bus or catch a train or ferry. Most public transit riders, according to a recent Visa survey, are using four or more payment methods a month to travel on more than one system (such as a train connecting to a bus). And if that metro card or ticket is lost or stolen, the commuter is out of luck, and money.
Open-loop systems based on the EMVco standard for contactless payments offer a more convenient, efficient and cost-effective alternative. No tickets, no paper, no cash — and no waiting in a queue. Instead, riders can use their smart device or the same contactless credit, debit, or prepaid card they use for everyday purchases to tap and ride — from bus to train to ferry and beyond.
Have more mobility news that we should be reading and sharing? Let us know! Reach out to Sage Kashner (kashner@ctaa.org).
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