BATA Launches New On-Demand Service With Ride-Hailing App, Smaller Vehicles

  • Date: 08/02/2020

Traverse City residents in need of a quick ride now have another option besides cabs, Lyft, and Uber: Bay Area Transportation Authority (BATA) launched a new service this weekend called Link On-Demand, allowing users to hail a ride with a smart phone app, track their vehicle (a transit van or small bus), and pay a flat rate for the ride.

BATA launched the program as a one-year pilot to replace its traditional dial-a-ride program in the Traverse City area.

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