Healthcare Organizations Will Get Ahead By Forging New Paths In 2024

As 2024 approaches, economic uncertainty, slowing digital startup investments, persistent staff shortages, cybersecurity risks, and insurers redefining relationships with members complicate an already complex ecosystem. In response, healthcare organizations (HCOs) will look to expand technological capabilities and explore nontraditional avenues to help them navigate these complexities. Creative partnerships and nontraditional approaches to meet consumer needs will carry progressive HCOs through the muddled mess. Establishing innovative strategies and building new relationships will help some of them come out on top by providing consumers and clinicians superior experiences.

• Health plans will include nontraditional benefits to address members’ basic needs. Food insecurity derives from accessibility (such as having transportation to go shopping), not just from affordability. Health plans recognize this barrier and have begun providing grocery deliveries to help members manage their overall health. They also offer transportation to and from appointments, and even to gym visits, for some members. As health plans leverage quantitative and qualitative research methods, they will be able to identify the benefits that improve KPIs, health outcomes (including addressing social determinants of health), and member loyalty.