A webinar from the American Public Transportation Association.

Description: How can public transit agencies build brand loyalty and a connection with the customer in an age of cord-cutting and bowling alone? Mobility as a Service (MaaS) is one of those new terms that seem so obvious and timely, but whose meaning and implications remain fuzzy at best. Technology is enabling riders to craft how they travel, with options no one would have even considered in the past. This presents challenges for the public transit industry, but also an opportunity to grow ridership through subscription services. Our team of experts will look at where Mobility as a Service is headed, how it may look in the future, and some of the ways in which public transportation agencies large and small will have to respond. How can our business processes and workforce prepare for MaaS?