Starting July 15, Bloomington Transit (BT) plans to start offering a new zone-based on-demand service that is meant to help connect riders to the fixed-route bus system, or even provide the whole trip.
The program is branded as BLink—which is pronounced “blink” not “bee-link.” The pronunciation squares up with the marketing slogan: BLink and you’ll be there!
Have more mobility news that we should be reading and sharing? Let us know! Reach out to Sage Kashner (kashner@ctaa.org).
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