Driver-Owned Ride-Hailing and Booking Platform Fare Co-op to Launch in North America on July 4th by Direct Global

Based upon the transformative technological advancements, Direct Global is pleased to announce the launch of a visionary international cooperative with the foresight to adapt and thrive beyond the era of autonomous vehicles. This hybrid cooperative/corporate approach aims to create a fairer, more sustainable future by giving drivers a direct stake in the company.

Fare Co-op's model adapts to the evolving transportation landscape, especially the shift towards driverless vehicles. Fare Co-op is committed to helping drivers finance these vehicles through their equity in the co-op, ensuring they can continue earning, unlike other platforms that will throw their drivers to the curb in their move towards automation.