How cities can win back public transport ridership by incentivising carbon neutral behaviour

Persuading people to use public and shared mobility rather than their cars is a bigger challenge than ever in light of the pandemic. In addition to the loss of trust and fear of infection when travelling on public transport,  new  habits favouring home working have a significant impact on public transport ridership and ticket revenues, as well as the real estate market. Budget shortfalls force public transport operators to reduce services and fill the gap through shared mobility services providers. This is a challenge, but also an outstanding chance for cities to incentivise carbon neutral behaviour in the “new normal” to achieve net zero carbon emission goals.