LA Metro Partners with Strive Well-Being for Innovative Transit Ambassador Program as Strategy to Improve Customer Experiences, Increase Ridership and Reinforce Public Safety

  • Date: 08/17/2022

The Los Angeles County Metropolitan Transportation Authority (Metro) approved a bold initiative to pioneer a multi-year transit ambassador program throughout its bus and rail system. Metro is contracting with Strive, a reputable and experienced wellness and community health partner, to implement and manage a diverse team of transit ambassadors.

Strive will work collaboratively with local community-based organizations to offer a trauma-informed and rider assistance solution. The program is part of Metro’s plan to bring non-law enforcement representatives to improve the customer experience, reinforce public safety, and increase ridership on its transit system.

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