Microtransit Can Boost Ridership, but Agencies Struggle With Cost

Microtransit options can work well in less-dense areas and suburbs where few other transit options are available and where ridership is sparse. However, the per-mile cost of these services can be prohibitive to some agencies and, some have argued, does not scale well. For example, “To manage demand, MVTA only allows riders to book rides up to three hours ahead of time, while also cutting some regular bus service in September to ensure they have enough drivers to provide the service in their existing areas.”