Philly bike share program aims to increase ridership among low-income residents, teens, people of color

  • Date: 02/24/2023

Philadelphia's bike share program is aiming to increase rider access as a part of a new five-year plan. Indego is specifically seeking to grow ridership among people of color and low-income communities through its new equity plan, which calls for expanded routes in underserved neighborhoods and more e-bikes.

Within the program's first year, analysis revealed that the least-used rental stations were in areas where the median income is $25,000.

The plan aims to create a pricing structure that is more representative of the city and would entice more people to actually ride the bikes. There is also an emphasis on eliminating non-financial barriers that can dissuade riders, especially youths aged 14-21 and older adults ages 62 and older. Those barriers include the ability to ride a bike, communication methods, technology access, digital literacy and payment systems.

The city has committed to adding more stations in areas where the majority of people of color and low-income families live over the next five years and will record data that tracks equity performance metrics.

Open Article


We’d love to hear from you!

Have more mobility news that we should be reading and sharing? Let us know! Reach out to Sage Kashner (

Skip to toolbar