How to Build a Better Bike-Share Program
- Date: 01/23/2023
When corporate owners ditched New Orleans’s bike share, the community stepped up to rebuild it with a focus on equity.…
Philadelphia's bike share program is aiming to increase rider access as a part of a new five-year plan. Indego is specifically seeking to grow ridership among people of color and low-income communities through its new equity plan, which calls for expanded routes in underserved neighborhoods and more e-bikes.
Within the program's first year, analysis revealed that the least-used rental stations were in areas where the median income is $25,000.
The plan aims to create a pricing structure that is more representative of the city and would entice more people to actually ride the bikes. There is also an emphasis on eliminating non-financial barriers that can dissuade riders, especially youths aged 14-21 and older adults ages 62 and older. Those barriers include the ability to ride a bike, communication methods, technology access, digital literacy and payment systems.
The city has committed to adding more stations in areas where the majority of people of color and low-income families live over the next five years and will record data that tracks equity performance metrics.
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