MaaS Resource Center
Designing a MaaS System
MaaS systems can be built from many different components, technologies, and human systems. Coming up with a design that works for your community is paramount to a MaaS system’s long-term success. Below you will find information on how to assess the goals and priorities of your community, ideas on planning for the various goals and components of MaaS systems, and some ways to talk about MaaS with your community.
What does it take to build a MaaS System?
1. Understanding Perspectives and Goals
Each stakeholder in a MaaS system has their own goals, whether that be for the MaaS project itself, other mobility projects, broader community, or personal goals. Ensuring that all of these are taken into account during the design process will help create a helpful MaaS system.
2. Planning for Projects and Roles
Second, MaaS initiatives involve project planning, potentially one project or multiple distinct projects that contribute to the overall initiative. This is the time to explore how to translate goals into actions. Whether planning for individual projects within your MaaS initiative or for the entire system itself, make sure you are planning for all of the various perspectives in your community.
It is important to delegate and communicate the various roles that community members, public agencies, private enterprises, and transportation providers will need to play in order to make any MaaS Initiative a success. Many MaaS system designs require coordination from multiple agencies, providers, and businesses, and need to work seamlessly for the community at large. It is important to design a resilient system that has clear responsibilities and roles to ensure success. Read through some of the roles listed below, and think through what roles will be needed in your system design.
3. Implementation and Phasing
Third, MaaS initiatives involve implementing the planned projects with achievable phases. Once actions and roles have been defined for individuals and the community, the public sector, and the private sector, the path toward implementation becomes clear. Ideally, all five levels of MaaS are reached and the five core elements of MaaS are achieved to the greatest possible extent.
Flexibility for the future is important to build into MaaS efforts. A MaaS initiative taking place over a period of three years may be followed by an additional initiative or phase that builds on the first—five years later the MaaS effort may be in a place that could not be understood fully during year one. That is because, over a five-year period, the limits of technology will change; the entities involved and their roles will change. The ultimate purpose of the effort could even change and go in a new direction. The concept of MaaS is simply a framework; the implementation of MaaS initiatives should adapt to fit within emerging realities over time.
Goals and Roles for MaaS Systems
As we now know, to build any MaaS system you need to understand the perspectives and goals of all involved, properly plan for the individual projects, and create an implementation and phasing plan. During each of those steps, it is critical to keep the goals of each stakeholder in mind. Those goals directly impact the roles each group will play when designing and implementing any MaaS system.