The role of transport ticketing in boosting ridership

Paying for transit can still be more complicated than it should be in the digital era. More than half (51 percent) of public transit riders use four or more different payment methods a month for their travel. By enabling open-loop, contactless ticketing solutions, transit agencies can remove friction associated with a multi-payment system and help boost ridership. Our research shows that nearly one-third of transit riders started using public transport more often because of the ability to use open-loop payments.