James Cox spent much of his professional career at Uber trying to crack the problem of how to reduce congestion through ridesharing.
As one of the architects of the Uber Pool service and a longtime proponent of ridesharing as a means to slash vehicle emissions, Cox leapt at the chance to harness technology developed at MIT that purported to perfect a dynamic routing and vehicle management system for transit authorities.
That technology is at the heart of The Routing Company, the startup that Cox now leads. It’s based on software developed by Routing Company co-founder and chief technology officer Alex Wallar when he was a doctoral student at MIT focused on optimizing vehicle distributions. Working with collaborators, including Daniela Rus, the director of MIT’s Computer Science and Artificial Intelligence Laboratory and post-doc researcher Javier Alonso Mora, Wallar developed a platform that could apply real-time optimization to public transit.
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