The MaaS Paradigm: From Its Origin to a European Mobility Model

Mobility as a Service (MaaS) has emerged as a groundbreaking paradigm in the field of transportation, offering a seamless and user-centric approach to mobility in our increasingly interconnected and digital world. MaaS leverages technology and data to provide individuals with convenient, flexible, and sustainable transportation options, reducing congestion, emissions, and the need for private car ownership. As urban populations grow and environmental concerns intensify, MaaS is thus positioned to revolutionize how people access and utilize passenger transportation services. This chapter provides an overview of the reasons that triggered the rise of MaaS, its benefits, challenges, its business model, potential impacts on mobility, highlighting how MaaS is elevated as a priority and as as vision of the EU mobility policy agenda.