MaaS user base boosted by influx of government initiatives

The mobility-as-a-service (MaaS) user base is predicted to grow by 326 per cent, driven by “an influx” of government initiatives, according to Juniper Research.

The technology markets research specialist expects that the user base will increase to almost 74 million over the next five years. But the research also reveals that challenges still exist in areas like fragmentation of offerings and the lack of consumer revenue from MaaS platforms.

Juniper, which provides market intelligence and advisory services to the global technology sector, reports that North America represents the region with the most significant user growth, demonstrating that MaaS can work beyond Europe.

With renewed interest in the development of improved public transport in cities like Washington DC, Portland, and Montreal, this has extended the scope of offerings and encouraged uptake.