Trafi takes its mobility-as-a-service platform to LatAm, starting with Bogota

  • Date: 02/15/2021

Trafi, the Lithuanian startup that created a platform that lets users plan, book and pay for various modes of transportation within a city, is expanding beyond the European market where it got its start to tackle one of the most congested urban areas in the world.

The company said it has reached an agreement to provide its mobility-as-a-service platform in Bogota, Colombia.

Trafi’s platform is a white label product. But underneath the name — whether it’s Yuomov in Zurich, Jelbi in Berlin or MVG in Munich — is the same underlying technology. The company, which operates in seven European cities, is able to capture transportation data to provide real-time route planning for users. It also handles the payment system, which helps it stand apart from some of its competitors.

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