Understanding and modelling individual preferences for mobility as a service

  • Date: 03/27/2024

Imagining the future of transportation, have you ever wished for an all-in-one solution that covers all your travel needs? That's the promise of Mobility as a Service, which aims to simplify your travel experience. Imagine having one app, making one payment, and gaining access to buses, trains, taxis, shared cars, and bikes. With plans tailored to your lifestyle, it’s like selecting your favorite streaming service plan but for your daily journeys. But the question is, are we ready for this transportation revolution? For her PhD research, Valeria Caiati zoomed into the Mobility as a Service demand side, exploring what makes people embrace this innovation. Is it the service benefits, prices, or perhaps the influence of friends that encourages people to embrace it?

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